Sales Wave

Need to generate interest in a specific offer, service or product?

A targeted sales campaign is ideal!

The Nurture Institute has combined nurture direct mail marketing with telephone appointment setting services into a program proven to fill your pipeline and generate sales now. 

The Sales Wave program is an intensive 90-day campaign to highly probable prospects with direct mail and appointment setting touches every 15 days.  This aggressive program is designed to find and influence business needs now resulting in increased sales revenue.  Unlike our other Nurture programs that are designed for top-of-mind relationship building the Sales Wave program uncovers sales opportunities in the short term.

The success of your Sales Wave Campaign depends on a compelling call to action or offer.  This could be  a free product download, finance offer, promise of results backed by real return on investment statistics or something extraordinary about your product or service. 

How It Works

You will consult with one of our sales program coordinators who will learn about your business goals and call to action and help you choose a list of your hottest prospects. 

A Nurture Institute writer specializing in sales messaging will be assigned to your account to customize our extensive sales letter library to create the perfect direct mail combinations that will produce results.

Touch 1:    An introductory sales letter with a memorable and compelling enclosure.
Touch 2:    Appointment Setting Call by our sales appointment specialists
Touch 3:    A large mailer sales letter with an enclosure of your choice
Touch 4:    A flat mail letter designed to hit hard on your value proposition and your call to action
Touch 5:   A large mailer sales letter with an enclosure of your choice such as a case study or white paper proving your value
Touch 6:    Appointment Setting Call by our sales appointment specialists

Throughout the process we will be in contact with you feeding you appointments and feedback. 

Once completed we will generate a campaign report so that you can measure the effectiveness of the program and determine the goals for the second sales wave.  Those prospects that are not ready to buy now can be applied to our other Nurture Programs or can be guided through your sales pipeline by your own sales team.

The Sales Wave program can run on its own with minimal impact on your team or can be a strong collaborative effort between the Nurture Institute and your own sales and marketing teams.  It’s your choice!